The Vault: Premier Cruise Lines’s 1991 Cruise and Walt Disney World Week Advertisement

In this installment of The Vault, we are going to take a voyage back to 1991 with a look at the early days of land and sea vacations via Disney’s partnership with Premier Cruise Lines. The marketing campaign continued to highlight Premier Cruise Lines as The Official Cruise Line of Walt Disney World.

The ultimate family vacation. From just $715.

Disney Files 1991 Big Red Boat Ad

Premier Cruise Lines, the Official Cruise Line Of Walt Disney World, presents the family vacation of your dreams. Premier’s Cruise and Disney Week aboard The Big Red Boat is the Bahamas, the Sea, and Walt Disney World, in seven wonderful days that last a lifetime. And as a Magic Kingdom Club member, you can save 10% on your rate — a full seven days of magic for as little as $715 per person, including airfare.

Set sail on one of two Bahamas itineraries: Nassau and uninhabited Salt Cay, or Premier’s exclusive port-of-call, the magical Abacos Out Islands. On board, The Big Red Boat welcomes kids with an award-winning program of children’s and family activities. Kids get their own menus, their own recreation centers, their own toddler pools, their own Teen Nite Club. And it’s the only cruise where kids meet playmates like Mickey or Minnie,
or other world famous Disney characters aboard every sailing! Professionally trained youth counselors interact with and entertain kids of all ages, all day long, so you can capture a few quiet moments alone or enjoy all the excitement of our glittering lounges and casinos.

Fill out the week with your choice ofa 3- or 4-night Walt Disney World vacation. You’ll receive free accommodations at an Orlando-area hotel, or even one of the Vacation Kingdom resorts, free Disney admissions and tours of Spaceport USA for everyone in your family, a free 7-day rental car and round-trip coach airfare. Only when you sail on The Big Red Boat.

For reservations or further information, please contact: MAGIC KINGDOM CLUB TRAVEL CENTER,
P.O. Box 10160, Lake Buena Vista, FL 32830, or call toll free: 1-800-334-4017.
For a free brochure call 1-800-888-6759.

1991 Big Red Boat Ad Copy – Disney News Magazine Fall 1991

The ad was featured in the Disney News magazine’s Fall 1991 edition. Below is a look at page 39 of the magazine which was the back side of the ad which I found matted at a farmers market booth a few years ago and it looks like I paid $12 to acquire.

I am constantly on the look out for fun and unique items like this share in future installments of The Vault, if you have anything unique to share drop me an email.

Big Red Boat TeePublic Promo
Premier Cruise Lines TeePublic Promo

One Reply to “The Vault: Premier Cruise Lines’s 1991 Cruise and Walt Disney World Week Advertisement”

  1. Mark Scheidegger

    Sailed aboard the Oceanic in 1992 on our Honeymoon. It was a wonderful experience. Great ship, great food, great time. A wonderful way to begin our married life. Alas, Premier Cruise Line is gone, but happy to report that we are still together. Looking forward to resuming our Disney Cruise Line adventures when we get the “all aboard”.


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