Newsweek Ranks Disney Cruise Line as Top Brand for Customer Service

Newsweek announced that Disney Cruise Line topped its list of brands that exemplify America’s best customer service for the second year in a row. Customers ranked Disney Cruise Line as the no. 1 company overall, across a variety of industries, as well as in the cruise line operator category.

1Disney Cruise Line
2Neiman Marcus
3The Ritz-Carlton
4Edward Jones
7National Storage Affiliates
8Embassy Suites
10Beau Coup

Newsweek’s Top Cruise Operators

Disney Cruise Line9.29
Celebrity Cruises8.79
Royal Caribbean International8.65

“Great service is at the heart of everything we do,” said Jeff Vahle, president of Disney Cruise Line. “If you have sailed with us, you know that our Crew Members pay close attention to the details. They take the time to understand your preferences and go out of their way to turn ordinary encounters into magical moments. It’s what we are known for at Disney, and we couldn’t be prouder of this recognition from Newsweek.”

Newsweek and Statista identified America’s Best Customer Service brands based on an independent survey of more than 20,000 U.S. customers who have either made purchases, used services, or gathered information about products or services in the past three years. Customers were asked whether they would recommend brands to friends or family and to assess brands in the following areas: quality of communications, professional competence, range of services, customer focus and accessibility.

For a full list of award recipients, please visit

2 Replies to “Newsweek Ranks Disney Cruise Line as Top Brand for Customer Service”

  1. Denise S

    Really, I’m shocked! I loved DCL but our last two sailings were devoid of any semblance of customer service, and we are a pretty low key family. After 10 sailings we have felt DCL does not care for her repeat cruisers so we have booked future sailings on RCCL and cancelled our 2020 B2B. We will reconsider sailing when the Disney Wish enters the fleet hopefully with a refreshing itinerary. After previously sailing with DCL and knowing true customer service, we are very surprised at this recognition.

  2. Thomas J Opperman

    Would have to agree, last few sailings were not as attentive to detail and have considered another cruise line myself. Even the Inaugural cruise to Bermuda last year which was our first Platinum cruise was not as good as expected. Have a 7 night cruise in January,2020. Hope it will be better. Tom O


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