Late last week, Disney registered DisneyRiverCruising.com. The new domain name redirects to the European River Cruises page on the Adventures by Disney website. While registering a domain name takes little effort, especially for a large corporation, it could suggest Adventures by Disney may be looking increase exposure of the river cruises and maybe continue their river cruise offerings into the future or even expand.
Early last year, Adventures by Disney announced a partnership with AMAWaterways which is building a river cruise ship, AmaViola, to cater to the ABD market. The ABD river cruise sailings are scheduled to begin late this year.
It should be noted that Disney Cruise Line is not involved with the ABD River Cruises. We are posting this information as it may be of interest to those looking for Disney vacation that involves a boat.
UPDATE: August 2016 – Another Domain Name Registered
Disney registered FamilyRiverCruising.com which redirects to the ABD River Cruise page.
Scott, Are you interested in a Disney river cruise?
Yes, I am interested in river cruising. I’ve had friends and family rave about their experience with Viking.
We are booked for the Dec 22, 2016 Christmas Markets cruise…sooo exited
Could this mean Disney is working on the launch of there own river cruise line? Last timed I checked the ABD site the asked me if I was interested in a river cruise.
I would not be surprised if they are testing the waters similar to the way they entered the cruise business.