Today, the Disney Treasure made her (virtual) maiden call to Roku City. Roku, the number one TV streaming platform with over 75M active accounts, is partnering with Disney Cruise Line, to showcase the next ship in their fleet, the Disney Treasure, in Roku City.
Fan-favorite Roku City is not just a screensaver for millions of Roku streamers, but a purple-hued digital downtown, packed with movie and TV references. In fact, 85% of Roku subscribers have watched the screensaver scroll by as they take streaming breaks.
The TV streaming ecosystem continues to become more crowded, therefore brands are looking for new ways to stand out to viewers. This collaboration brings joy to streamers and makes Disney Cruise Line unmissable to streamers. Roku City has become a beloved screensaver for millions of Roku streamers and Roku wants to give brands like Disney Cruise Line the opportunity to connect with viewers for a more enjoyable streaming experience on the largest screen in the home.
The Roku City takeover is to celebrate Disney Treasure’s upcoming December 2024 launch and bring a touch of Disney magic to streamers. The scene includes nods to some of the spaces and activities in store for everyone in the family on and off the ship, such as the Haunted Mansion Parlor, the Broadway-style show Disney The Tale of Moana and Castaway Cay, Disney’s private island paradise in The Bahamas.
The Roku City screensaver featuring the Disney Treasure is scheduled to be live on the Roku streaming platform from today through January 31st.