Disney Cruise Line redesigned their pre-arrival emails sent to guests booked on an upcoming cruise. Disney expects the redesigned emails to help guests get excited for their cruise, maximize planning opportunities and prepare for their departure.
The new redesigned series of email communications provide an enhanced guest experience by guiding guests through the planning process and ensure they have all the information they need before setting sail . The emails will included an overview of the variety of activities available during their cruise. The best part of the redesign is the emails are mobile friendly.
Guest can expect to receive up to eight personalized messages based on who is traveling in the party (i.e. adults only, adults with children, etc.) and when the reservation is confirmed . The emails will be sent to the email address of the Primary Guest of each reservation for guests who reside in US, Puerto Rico and Canada (excluding Quebec).
Disney is asking travel agents to make sure the primary guests email is completed during the booking process so they don’t miss out on this important information.
Earlier this month, February 7th to be exact, Disney Cruise Line discontinued mailing guests the Cruise Prep Direct Mail documents. However, there will still be Mickey Mail as a new, more robust and customized direct mail piece is in development and is expected to launch later this year. This is not to be confused with the spiral bound booklet that includes your luggage tags. As of this time, those are still being sent to guests.
As luck would have it, Emily received the new email last night!