Now, I do not normally venture off topic and discuss other cruise lines, but today’s announcement by Norwegian Cruise Line in a round about way affects Disney Cruise Line.
Norwegian has announced that it will be lighting up the sky with a captivating fireworks show on every cruise on the their newest ship, Norwegian Breakaway. The environmentally-friendly pyrotechnics display will be the grand finale of a decadent 1980s-themed deck party and will be set to a specially-selected playlist of classic 1980s hits by artists like Madonna, Devo and Prince. The show will dazzle guests on the second to last night at sea each week, after the ship departs Bermuda during her summer inaugural season.
As guests party the night away at the high-energy party under the stars in the open-air Spice H20 venue at the aft of the ship, they will be transported to the 1980s, where music and fun reigned supreme. In a breathtaking finale, a mesmerizing color-filled fireworks show will light up the night sky, right above the ship. The fully-produced show is a visual masterpiece that is set to a playlist of classic 80s hits including “Come on Feel the Noise,” by Quiet Riot; “Whip It,” by Devo; “Cherish,” by Madonna; “Final Countdown,” by Europe; and “Purple Rain,” by Prince. As the fireworks blast to the beat of the music, guests will enjoy an experience unlike anything else offered at sea on New York’s ship.
“All the incredible entertainment and amenities on Norwegian Breakaway are going to wow our guests,” said Kevin Sheehan, Norwegian Cruise Line’s CEO. “We wanted one additional element that would really blow them away and this incredible fireworks show is going to take the cruise to a new level of excitement.”
The Norwegian Breakaway will launch this May in New York City.
So, how will this affect Disney Cruise Line? Ultimately, this is more of a marketing issue as Disney Cruise Line can no longer mention their “fireworks display is the only one in the world offered by a cruise line.” Disney Cruise Line was the first and only cruise line to offer fireworks on cruises fleet-wide.